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|Título: ||Relatório Final Jogos-Simulação De Marketing – Power Computer|
|Autores: ||dos Santos, Andreia|
|Resumo: ||This school in the course of Marketing Business Management and specifically Entrepr
This school in the course of Marketing Business Management and specifically
Entrepreneurship in the discipline of Simulation - Games Marketing year was
accordingly for the creation of a company in the computer business in business online
simulator called Marketplace, in order to put into practice all the theoretical knowledge
acquired during all previous semesters.
This platform we were confronted with decisions in eight quarters corresponding 4
every year , in order to encourage learning in a practical way, a virtual and dynamic
environment. Every quarter acareados with well organized tasks taking as a reference
point defined strategies such as market research analysis, branding , store management
after its creation , development of the policy of the 4Ps , identifying opportunities ,
monitoring of finances and invest heavily .
All quarters were subjected decisions and are then given the results , such as: market
performance , financial performance, investments in the future , the "health" of the
company 's marketing efficiency then analyzed by our company , teaching and also by
competition Balanced Scorecard ie , semi-annual and cumulative .
For the start of activities it was awarded the 1st year a total of 2,000,000, corresponding
to 500,000 out of 4 first quarter , and 5,000,000 in the fifth quarter in a total of
The capital invested was used to buy market research, opening sales offices , create
brands , contract sales force , advertise products created and perform activity R & D in
order to make a profit and become self- sufficient to guarantee the payment of principal
invested to headquarters ( Corporate Headquarters ) .|
|Aparece nas colecções:||ISCEE - Simuladores|
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